Download e-book for kindle: Tourism and Generation Y by Pierre J. Benckendorff, Gianna Moscardo, Donna Pendergast

By Pierre J. Benckendorff, Gianna Moscardo, Donna Pendergast

ISBN-10: 1845936019

ISBN-13: 9781845936013

Gen Y, the internet iteration and the Millenials are all labels utilized by the media to explain the new release at present completing their schooling and starting to movement into the grownup global of labor and relaxation. they've got captured the eye of the media and plenty of claims were made approximately their values, features, and possible destiny habit. yet what is going to they be like as tourists, managers, marketers and coverage makers of the long run? This e-book seems to be at iteration Y in a tourism context; in vast conceptual phrases comparable to tendencies and behaviour, and in utilized phrases, for instance specific sorts of go back and forth that iteration Y takes half in, and tourism advertising aimed particularly at them. This quantity goals to outline and look at the present and destiny iteration of tourism employees and shoppers, and should be a necessary learn for researchers and scholars in tourism reviews and comparable industries.

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Extra resources for Tourism and Generation Y

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Generation label Approximate birth dates Silent Generation Baby Boomers Generation X Generation Y 1925–1945 1946–1964 1965–1981 1977–2003 Proposed critical features/ defining events Depression, World War II Post-war economic growth, Vietnam War Economic instability Internet, Baby Boomer-parenting 18 G. Moscardo and P. Benckendorff Evidence for significant events for younger generations is much less clear (Nobel and Schewe, 2003). It can also be difficult to distinguish between the influence of generational cohorts and lifecycle stage (McCrindle, 2009).

The study was designed to measure Texas tourism advertising awareness and literature conver- 31 sion and provide a general market profile of the leisure travellers within the USA. The most recent and relatively stable 2 years’ (2005– 2006) data were merged and only variables (including travel information resources, preferred activities while on a leisure trip and factors that may influence travel decisions) relevant to the current study were used. The sample for analysis (n = 3458) was respondents, aged 25 or older, who had taken a leisure out-of-state trip in the last 24 months or were planning a trip in the next 24 months.

Instead this review would suggest that we need to focus more research attention on this issue but with better methods, recognition of the possibility of cross-cultural issues and a more critical perspective on claims made. Generation Y and Tourism Like other areas of literature related to Gen Y, a number of claims and counterclaims have been made about Gen Y and tourism, but little evidence has been clearly presented to support Mythbusting: Generation Y and Travel the claims. Much of the discussion on Gen-Y members in tourism has been either about them as travellers or as workers.

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Tourism and Generation Y by Pierre J. Benckendorff, Gianna Moscardo, Donna Pendergast


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