Download e-book for kindle: The Magazines Handbook (Media Practice) by Jenny McKay

By Jenny McKay

ISBN-10: 0203190270

ISBN-13: 9780203190272

ISBN-10: 0415170346

ISBN-13: 9780415170345

The Magazines instruction manual is a entire creation to the journal undefined. It lines the advance of journal publishing and explores the enterprise of magazines and the function of the journal journalist. utilizing examples from client magazines, exchange journals, periodicals and expert courses, Jenny McKay discusses the major jobs within the from sub-editor to style assistant and journalist via to writer.

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Extra resources for The Magazines Handbook (Media Practice)

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While this is true, up to a point, of the news journalist who just happens to be in the right place when a huge news story breaks, on the whole journalists create their own chances. The lucky-number attitude prevails, I suspect, because of the huge differences which exist in pay and conditions between people who are doing the same kind of job and in a trade where merit or skill or experience do not necessarily determine who earns most or even who gets promoted. In many careers there is a clearer path to advancement (all else being equal) which does not depend so much on luck and talent but more on skills, aptitude and hard work.

That means he has to take on the business aspects of magazine publishing too. ‘Support from the publisher is vital,’ he says. So too is careful study of the competition. (The main rivals to Smash Hits for its readers in the 8- to 14-year-old age range are TVHits and Top of the Pops, which, as McKie says, are better than they’ve ever been and even the smaller competitors like Big! ) So McKie now has to think about circulation figures and marketing and branding and websites. ‘We are a famous brand so all eyes are on us.

These latter freelances have all the advantages when it comes to attracting good commissions because they have the contacts, the experience, the cuttings and the inside knowledge of how magazines work to be able to approach editors with confidence. Casual subbing So far I’ve talked about freelancing as if it were just writers who do it but in fact most of the editorial functions, except the most senior, those that set the tone of the magazine, can be performed by freelances. Writers are usually commissioned on the basis of individual articles, or series of articles or columns, whereas subs will be hired by the day.

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The Magazines Handbook (Media Practice) by Jenny McKay


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