The Entrepreneurial Journalist's Toolkit: Manage Your Media - download pdf or read online

By Sara Kelly

ISBN-10: 1138816485

ISBN-13: 9781138816480

Today’s journalism and verbal exchange scholars desire the instruments to improve and keep their very own media companies and freelance careers. as well as gaining knowledge of the fundamentals of converged journalism perform, they want education in company entrepreneurship, mass conversation and enterprise legislations, and occupation and attractiveness administration. The Entrepreneurial Journalist's Toolkit provides a superb beginning of multimedia journalism and in addition teaches readers to create reliable company plans and enhance investment proposals whereas preserving excessive criminal and moral criteria. This ebook information the method of pitching and dealing with consumers, coping with multi-platform communique campaigns to maximise succeed in, conserving the books, and submitting taxes. it really is presents every thing a brand new or skilled journalist must start as a media entrepreneur.

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Extra resources for The Entrepreneurial Journalist's Toolkit: Manage Your Media

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Wrong ways to report a story. Sometimes stories reported in unexpected ways can be unexpectedly powerful. THE CONVERGED JOURNALIST In the converged newsroom, journalists need to know how to do at least a bit of everything. While most will specialize, depending on what skill set, interest or personality trait drew them to the field, now writers need to know how to take a decent photo, shoot and edit a short video, post their work online, and use social media to draw audiences to their stories. This does not mean that journalists need to be experts in every skill and tool used in the newsroom.

Successful journalists need stellar communication skills. They need to know how to conduct interviews, as well as how to find, approach, and maintain sources. After gathering information, journalists need to know how best to assemble the facts of their stories, to create coherent stories, and to make logical connections and clear points. They need to get to know their audiences and the purpose of their reporting. They need to learn how to deliver compelling stories that are relevant to their audiences but do not pander, distort facts or otherwise compromise the integrity of their reporting or themselves.

What career advice do you give your students? Learn foreign languages and develop a field of specialization. What skills are you teaching your journalism students in Uganda? The skills courses are pretty basic. But we require that students have an undergraduate degree in something so they are not fresh out of high school. The common denominator and the most important thing we do besides teaching them the basic skills in reporting and editing and putting together television documentaries and whatnot, the basic thing that we emphasize and have various courses in is the role of the media in a democracy.

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The Entrepreneurial Journalist's Toolkit: Manage Your Media by Sara Kelly


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