By Jodee Blanco
Written via one of many country's major publicists, this can be an authoritative, in-depth consultant to the original type of exposure had to effectively release a ebook. step-by-step, readers are coached in the course of the phases of a book's exposure lifecycle. The nuts and bolts of publication merchandising are coated for fiction, nonfiction, hardcover alternate, mass industry, and alternate paperbacks. an intensive "publicity toolbox" of pattern press kits.• writer has spearheaded the exposure for greater than 15 ny instances best-selling books• "This ebook is a lifeline for publishing execs and writers alike."--Kent Carrol, Carrol & Graf• This replaces 1-58115-046-6
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Additional resources for The Complete Guide to Book Publicity
Journalists who work the hard news beat file their copy right up to the last minute to ensure coverage of the most recent developments. Editors frequently engage in animated exchanges over which articles should headline the front page and how much space should be devoted to each item, among many other nail-biting details. Some newspapers print one front section that includes the international, national, and regional stories. Other papers divide hard news into two sections. One features the international and national stories; the other, often referred to as the Metro section, offers news items of local significance.
In other words, if you have to publicize a book that makes you shudder with insecurity because, on the surface, it seems like such a tough sell to the media, don’t panic and shut down creatively. Look at how it can be done, and not why it can’t be done. Trade versus Mass Market We’ve reviewed fiction versus nonfiction. Now, let’s take a look at the different formats of books. The book market is divided into two prongs—trade and mass market. Trade refers to the publishing trade and is primarily defined as bookstores.
Think about whether or not there are any issues dealt with in the book that would be important to a special interest group with whom you could implement a copromotion. In other words, if you have to publicize a book that makes you shudder with insecurity because, on the surface, it seems like such a tough sell to the media, don’t panic and shut down creatively. Look at how it can be done, and not why it can’t be done. Trade versus Mass Market We’ve reviewed fiction versus nonfiction. Now, let’s take a look at the different formats of books.
The Complete Guide to Book Publicity by Jodee Blanco