Download PDF by Deepak Chhabra: Sustainable Marketing of Cultural and Heritage Tourism

By Deepak Chhabra

ISBN-10: 0203855418

ISBN-13: 9780203855416

ISBN-10: 0415777046

ISBN-13: 9780415777049

Cultural sights play an enormous function in tourism in any respect degrees, and allure large numbers of holiday makers attracted to historical past and the humanities. Cultural background Tourism has confident economic and social affects yet may also have adverse affects on groups and areas. This e-book attracts jointly and hyperlinks principles of tourism from sustainable advertising views and embeds it inside of a background administration atmosphere. via a dialogue and research of present literature and practices this publication goals to suggest a business plan framework grounded in sustainable rules that may be used to maintain and guard the authenticity of cultural background for destiny generations, when beautiful to the providers, the regulators, and the shoppers. The e-book first explains the dynamics of cultural historical past with its authenticity underpinnings, advertising and marketing, and tourism, and proposes a strategic praxis drawn from middle sustainable ideas. this can be through a realistic exam of the proposed framework from the shaper’s (provider’s) standpoint. the fabric awarded during this booklet isn't really purely an agglomeration of documented secondary examine, however the theoretical techniques are grounded in empirical examine and interactive discussions with scholars and the trip and tourism undefined. quite a few historical past associations around the globe are used as beginning issues to check the applicability of the proposed paradigm: those contain museums, historical residence museums, historical past hotels/resorts, gala's, and background merchandize. it is a well timed providing to a starting to be and colourful region of study; what's so much pertinent is that it's a thorough and clean tackle the subject with fundamental study incorporated. it's going to discover a position in pupil fabrics for numerous classes and it may be learn by means of working towards lecturers and researchers.

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Extra resources for Sustainable Marketing of Cultural and Heritage Tourism

Sample text

The heritage tourism industry needs to acknowledge all frontiers (in all their intricacies and complexities) and give due recognition to multiple and diverse themes (Boniface and Fowler 1993). 7. Use of technology – over the last three decades, technology has played an increasingly important role in shaping the heritage tourism resources. It has helped Setting a Sustainability Stage for Heritage Tourism 29 enhance visitor experience while at the same time offered alternative prospects for a better use of heritage resources.

Continued relationship with politics and the accountability thereof – as maintained by Timothy and Boyd (2006), heritage is a highly contested and a highly political phenomenon. For instance, selective memory (referred to as social/collective amnesia) is often used to highlight certain events and history. The ethnic groups in power suppress some other pasts of non-desirable people or write them out of documented history or ignore indigenous heritage as is the case in South Africa and with the Native Americans in the United States.

These offer a window into naturally occurring behaviors” (Kozinets 2002: 62). Online community discussions are mostly directed by the consumers and relevant excerpts of conversations can be downloaded by researchers. Sensitive research topics are easy to explore because this method is unobtrusive. However, there is an issue of representativeness of the sample size because it is limited to only online users. Other issues are related to ethics. For instance, some communities have their own internal norms, hierarchies, and vernacular which need to be observed before participating in discussions.

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Sustainable Marketing of Cultural and Heritage Tourism by Deepak Chhabra


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