By Luiz Moutinho
This publication comprises insurance and analytical dialogue of key components of up to date tourism administration: assessment of crucial international traits in tourism, research of the effect of an important environmental concerns and their implications and the most important elements affecting foreign tourism. It covers tourism advertising matters and different components of sensible administration in addition to strategic making plans and tourism. The e-book is based in 4 elements: the tourism surroundings (2 chapters); tourism advertising administration (3 chapters); useful administration in tourism (4 chapters) and strategic making plans in tourism (4 chapters). to be had In Print
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Extra resources for Strategic management in tourism
163–174. , Yu, Q. D. (2002) Deﬁning the virtual tourist community: implications for tourism marketing. Tourism Management 23(4), 407–417. World Travel and Tourism Council (WTTC) (2010) Travel and Tourism: Economic Impact. WTTC, London. CABI TOURISM TEXTS 19 chapte pte er 2 Futurecast Applied to Tourism Luiz Moutinho, Ronnie Ballantyne and Shirley Rate The tourism industry continues to push forward, ever expanding in importance to the global economy and increasingly involving more and more participants.
The United Nations World Tourism Organization (UNWTO) estimates that less developed countries (LDCs) derive over 43% of their total services trade revenue from tourism exports, with the least developed countries deriving more than 70% (Lipman and Kester, 2007). The UNWTO estimates that up to 40% of GDP and jobs in the least developed countries are generated by T&T (Lipman and Kester, 2007). ©CAB International 2011. Strategic Management in Tourism, 2nd Edn (ed. L. Moutinho) 33 STRATEGIC MANAGEMENT IN TOURISM In the LDCs in particular, tourism development is regarded as important for poverty reduction.
On the other, increasing gaps between the rich and the poor and the volatility of political alliances may put tourism policy makers in the business of serious risk analysis. Strategic planners will need to become more adept at ‘mapping’ zones of instability based on population and poverty projections, and at assessing other indicators of vulnerability that inﬂuence the levels of risk associated with tourism investments. The size and international scope of the tourism industry have unfortunately made it and the tourists within it potential targets for politically motivated acts of terrorism.
Strategic management in tourism by Luiz Moutinho