Political Public Relations: Principles and Applications - download pdf or read online

By Jesper Stromback, Spiro Kiousis

ISBN-10: 0415873800

ISBN-13: 9780415873802

Political Public Relations maps and defines this rising box, bringing jointly students from a number of disciplines—political communique, public family and political science—to discover the realm intimately. the amount connects differing colleges of inspiration, bringing jointly theoretical and empirical investigations, and defines a box that's changing into more and more vital and well-liked. It deals a global orientation, because the box of political public kinfolk needs to be studied within the context of varied political and verbal exchange structures to be absolutely understood. As a novel contribution to scholarship in public kin and political verbal exchange, this work fills an important hole within the present literature, and is sure to persuade destiny idea and study.

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Extra resources for Political Public Relations: Principles and Applications

Example text

Yet he maintains that such organization and focus are necessary to bring order to a chaotic world of ideas. The author of perhaps the fi rst book specifically about PR and politics, Professional Public Relations and Political Power, Kelley (1956) no doubt agreed. The book’s inside front cover includes the following quote from Leone Baxter, originally published in an issue of the Public Relations Journal: 38 Diana Knott Martinelli It’s because the public relations profession, and its allied professions, know something about presenting abstract ideas, in attractive form, to masses of people who are too occupied with their daily lives to think analytically on their own account, that the average man today is in a position to know more about the trend of human affairs than ever in history.

Election campaigning: The new marketing of politics. Oxford, England: Blackwell. , & Butler, D. (2005). The British general election of 2005. Basingstoke, England: Palgrave Macmillan. , S. (1956). Professional public relations and political power. Baltimore, MD: John Hopkins University Press. Kernell, S. (2007). Going public. ). Washington, DC: CQ Press. Key, V. O. (1964). ). New York: Crowell. Kinder, D. R. (2003). Communication and politics in the age of information. In D. O. Sears, L. Huddy, & R.

W. (2004). Crisis management: Toward a multidimensional model of public relations. In D. P. Millar & R. L. ), Responding to crisis: A rhetorical approach to crisis communication (pp. 37–49). Mahwah, NJ: Erlbaum. Strom, K. (1990). A behavioral theory of competitive political parties. American Journal of Political Science, 34(2), 565–598. Strömbäck, J. (2007). Political marketing and professionalized campaigning: A conceptual analysis. Journal of Political Marketing, 6(2/3), 49–67. Strömbäck, J. (2009).

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Political Public Relations: Principles and Applications by Jesper Stromback, Spiro Kiousis


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