By Shanto Iyengar
"News That concerns does topic, since it demonstrates conclusively that tv newscasts powerfully impact opinion. . . . All that follows, no matter if it helps, modifies, or demanding situations their conclusions, must start here."--Aaron Wildavsky, the general public Interest"Because of its methodological integrity and richness, information That issues could be considered as a powerful, possibliy grounbreaking work."--Neil Postman, manhattan occasions e-book overview
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Extra resources for News That Matters: Television and American Opinion
1 displays the results. The first column indicates whether change in participants' composite ratings of problem importance varies by education, party identification, and involvement. The second column provides the same information for participants spontaneously mentioning national problems. 05 Note: The first column table entries are unstandardized two-stage least squares coefficients; the second column entries are logit coefficients (see Appendix B for technical details). A positive coefficient means that the agenda-setting effect is more pronounced among viewers of the type specified.
For the purpose of testing the priming hypothesis, they included too few participants in each condition, they omitted questions asking participants to evaluate the president's performance on the preexperimental questionnaire (which would have permitted a more sensitive test of priming), and they ignored subtle features of the newscasts that might well influence the magnitude of priming (such as implications regarding the president's responsibilities for causing or solving the problem). Despite these limitations—in fact, because of them—we take these results to be strong, if preliminary, support for priming.
These results do support the gradient hypothesis in one respect, since priming effects were generally more pronounced when viewers were asked to evaluate the president's overall performance than when they were asked to evaluate his character. Contrary to the gradient hypothesis, however, priming was often stronger in judgments of the presidents integrity than in judgments of his competence. A closer look reveals that this reversal is confined entirely to judgments of President Reagan. 2 Priming Presidential Evaluations: The Impact of Problem Performance Ratings on Evaluations of Presidential Performance, Competence, and Integrity as a Function of TV News Coverage: Experiments 1, 2, 8, and 9 (ordinary least squares estimates) 78 Chapter Eight experiments 8 and 9, President Reagan was the target, and in none of the four tests did the expected pattern emerge.
News That Matters: Television and American Opinion by Shanto Iyengar