By Tony Rogers, Rob Davidson
Masking key components in advertising and marketing and promoting, this article makes a speciality of the selling and promoting of locations and venues focusing on the company convention and conference market.
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Protecting key components in advertising and merchandising, this article makes a speciality of the promoting and promoting of locations and venues concentrating on the company convention and conference industry.
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Additional resources for Marketing Destinations and Venues for Conferences, Conventions and Business Events
The link between The Role of Marketing and Selling in the Convention and Business Events Sector 27 Sex pros get ready for party By Jose Martinez, New York Daily News, June 28, 2004 With thousands of Republicans set to invade the city this summer, high-priced escorts and strippers are preparing for one grand old party. Agencies are flying in extra call girls from around the globe to meet the expected demand during the Aug. 30–Sept. 2 gathering at Madison Square Garden. ‘We have girls from London, Seattle, California, all coming in for that week,’ said a madam at a Manhattan escort service.
It must be remembered that many conferences and other business events take place in destinations where a significant proportion of the local population is living in relative poverty in close proximity to the luxury hotels and palatial conference centres that provide the venues for such events. Local people may easily come to perceive delegates to be privileged incomers who throw their own deprivation and hardship into sharp focus. And this is particularly true when the group of delegates is large and visible.
The role of a DMO can no longer be solely in the rather narrow field of sales and marketing. That role now needs to be, more than ever before, in ensuring that the product is relevant, that new products are coming on-line, that the destination is being managed and that anything which visitors say has spoiled their visitor experience is addressed and remedied. The initials DMO increasingly stand for ‘destination management organization’ as much as ‘destination marketing organization’. 1 (presented at the end of the chapter) shows the Destination Management Plan 2005–2008 for the Liverpool (England) City Region, and outlines how this destination is addressing its management and marketing needs.
Marketing Destinations and Venues for Conferences, Conventions and Business Events by Tony Rogers, Rob Davidson