By Joan Van Tassel, Lisa Poe-Howfield
"Managing digital Media" acknowledges the alterations in know-how within the international industry and the influence those ideas have on media organisations and their imperative enterprise practices. It is going past the common media administration booklet through masking media firms as huge scale companies that needs to function in a converged atmosphere, instead of in separate silos of task. "Managing digital Media" lays the foundation for realizing and taking part in electronic content material production, advertising, and distribution. It offers the suggestions and vocabulary that managers use to fulfill the demanding situations of modern marketplace and to place their corporations to reach a relentlessly dynamic 24/7 company surroundings. Day within the existence sections spotlight the day-by-day actions of most sensible media executives, offering perception into the buzz, the thrill, and the demanding situations, of careers in ultra-modern media industries. Case reviews make the most of routines to advertise additional figuring out of real-world events. Arm your self with the instruments to achieve content-producing firms - a turning out to be business area that brings in additional profit to the U.S. than the other undefined. comprehend modern media administration because it is actually practiced. learn the way managers plan, produce, and take advantage of high-value content material.
Über den Autor
Joan Van Tassel, Ph.D., is an affiliate Professor at nationwide college. She used to be an award-winning tv manufacturer for ten years, wrote on know-how and expertise administration for The Hollywood Reporter, and consulted with significant businesses on content material administration initiatives and electronic rights administration. She is the writer of 5 books at the company of media content material within the networked atmosphere. Her e-book, electronic television Over Broadband (Focal Press), acquired the 2001 Cable middle publication Award from the nationwide Cable middle and Museum. Lisa Poe-Howfield is the final supervisor for KVBC television three in Las Vegas, Nevada, the NBC associate for Southern Nevada. ahead of becoming a member of KVBC, Lisa held positions with Warner Bros., Rhino documents and Polygram. Howfield was once offered the Broadcasting & Cable journal "2008 basic supervisor of the yr" in markets 26+ in the usa. Lisa grew up in Las Vegas, graduated from Bonanza highschool, and went directly to earn her B.A. measure in company Communications from Pepperdine college in California. She is married to former NFL kicker, Ian Howfield and has a son, Kyle Root, who attends the college of Nevada Reno.
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Extra info for Managing Electronic Media: Making, Marketing, and Moving Digital Content
Organizations adapt to these various conditions by adopting strategies, technologies, and structures that will better enable them to reach their goals. Taken together, media industries typically form a pyramid structure. At the bottom are many freelancers and microbusinesses, including individual service providers and small boutiques, such as photography studios. Moving up the pyramid are small businesses like postproduction houses, prop suppliers, and casting agencies. Medium-sized enterprises include such businesses as advertising and PR agencies and production companies.
57 29 © 2010 Joan Van Tassel and Lisa Poe-Howfield. Published by Elsevier Inc. All rights reserved. 00002-6 30 CHAPTER 2: Media Organizations Giants: Multinational Enterprises That Own Studios, Music Labels, TV Networks, etc. Medium-Sized Businesses: Examples: Advertising and PR Agencies Small Businesses: Example: Postproduction Houses Microbusinesses: Boutiques and Freelancers Figure 2-1 Pyramid structure of many media industry sectors g overnment agencies. In all these cases, an organization must be large enough to carry out the many tasks associated with bringing content to a public sphere.
On the whole, the creation and distribution of entertainment products do not entail liability, although there may be criminal penalties for engagement with pornographic, treasonous, or other societally prohibited material. There is greater liability associated with information content. Standards of trustworthiness apply, as do strictures against fraud, libel, false light, and other representations deemed harmful to society as a whole or individuals. Moreover, many violations of taste in entertainment material may be greeted with a wink and a nod; such violations in informational material may have more serious consequences.
Managing Electronic Media: Making, Marketing, and Moving Digital Content by Joan Van Tassel, Lisa Poe-Howfield