Magazine Publishing is a entire specialist consultant, catering not just to these new to the world, but in addition to the main skilled magazine writer and editor/academic. in response to, and lengthening, the hugely profitable magazine Publishing: rules and perform (now out of print), this booklet covers all points of magazine construction, from modifying, layout, advertising and marketing and checklist administration to digital book. An crucial appendix makes on hand addresses of publishers' and editors' institutions; presents a word list of phrases and acronyms, and a bibliography.
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It is not always easy to find willing reviewers who will produce a review within a reasonable time and to the right length. Often much chasing is needed once a reviewer has been found. Some journals have an editor specifically for book reviews. Reviews of new products raise the same problems. Brief notes on recently published papers of note on a particular topic are also welcomed by readers, particularly if the selector and commentator is a well-known authority, and they are much less demanding to produce.
If the verdicts are contradictory others may be consulted, though further opinions do not always clarify matters. Sometimes a referee may suggest that someone else should be consulted on some area of the paper, for instance the methodology or treatment of statistics. The referee is the guardian of publication standards. The referee's primary function is to advise the editor on the suitability of the paper for publication in a particular journal, and to discourage the publication of material that is not original, does not contribute to the subject or is of poor quality.
Sometimes any member of the board may be empowered to accept or reject papers. For the role of editorial boards in general, see below. If a journal has more than one editor, it is important that they should each respect and trust the others. If they are in separate institutions, provision has to be made for frequent communication between them. Telefax and e-mail help with day-to-day business, but meetings from time to time are highly desirable. The dividing line between what is done by the editor and what by the publisher varies from journal to journal and publisher to publisher.
Journal Publishing by Gillian