By Izak Benbasat, Dennis F. Galletta, Ping Zhang
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Additional resources for Human-computer Interaction and Management Information Systems: Applications (Advances in Management Information Systems)
Grossberg et al. (1976) showed that longer delays changed user work strategies to accommodate the response characteristics of the system.
The business world has recognized the difficulties caused by delay. 35 billion each year (Zona, 1999). Although such a claim might seem outlandish, one study revealed that traffic is indeed highly dependent on page load speed. Improving page load speed from eight seconds and higher to between two and five seconds doubled the traffic of some sites (Wonnacott, 2000). An analysis of the most popular sites led Nielsen (1999a) to conclude that the most popular sites are not coincidentally the fastest sites, that is, the enhanced usability of a fast site leads to increased usage.
Regardless of whether a link points to a site across an ocean or to the very next file on the server, there is often a similar delay—taking several seconds. Even after waiting for the next page to load, a user will often discover the need to proceed to yet another page on the way to his or her target. The seconds add up quickly, and turn into many minutes per session. The business world has recognized the difficulties caused by delay. 35 billion each year (Zona, 1999). Although such a claim might seem outlandish, one study revealed that traffic is indeed highly dependent on page load speed.
Human-computer Interaction and Management Information Systems: Applications (Advances in Management Information Systems) by Izak Benbasat, Dennis F. Galletta, Ping Zhang