David Bowie, Francis Buttle's Hospitality Marketing An Introduction PDF

By David Bowie, Francis Buttle

Дэвид Боуи (не путать с рок-певцом) в соавторстве с Френсисом Батлом сумели саккуммулировать в данном шедевре о гостиничном маркетинге весь опыт гостиничной индустрии. Это настольная книга каждого, кто считает себя профессиональным отельером, кто стремится за счет опыта других повышать не только свою квалификацию, но и своих подчиненных.

Show description

Read or Download Hospitality Marketing An Introduction PDF

Similar travel & tourism books

Read e-book online Innovation and Growth in Tourism PDF

The goals of the convention have been to benefit extra in regards to the features and dynamics of the innovation strategy in tourism; to deepen mutual figuring out into present practices of the and methods of governments aiming to reinforce innovation and co-operation approaches in tourism (innovation within the box of product and advertising and marketing, tips to rejuvenate the offer); and to interchange perspectives on guidelines and tasks to install position to advertise innovation within the tourism undefined.

Economic Psychology of Travel and Tourism by John C Crotts PDF

This is an informative review of monetary psychology as utilized to the research of shuttle and tourism. financial psychology presents facts in regards to the habit of shoppers that's instrumental for the advance of monetary thought in addition to for advertising, client coverage, and study on shuttle and tourism.

New PDF release: Restaurant law basics

Tips to steer clear of felony legal responsibility and forestall high priced litigationYou're notified that your eating place is being sued: what in the event you do? A visitor is choking on your restaurant's eating room: are you required to help? If the help explanations extra damage, who's dependable? Your franchiser calls for to work out day-by-day receipt totals: are you able to say no?

Download e-book for kindle: Marketing Destinations and Venues for Conferences, by Tony Rogers, Rob Davidson

Overlaying key components in advertising and advertising, this article specializes in the promoting and merchandising of locations and venues concentrating on the company convention and conference marketplace.

Extra info for Hospitality Marketing An Introduction

Example text

E. tables into which the data will be put once the research is completed. This discipline forces managers to decide precisely what information is needed. 2 Development of a research plan. Each stage of the research process needs to be carefully planned, with provisional actions, costs, people, planning and deadlines set out. An evaluation of which research methods (the methodology) are most appropriate needs to be based upon the research objectives and budget. 3 Data collection. ); and second, deciding how to collect the information from the sources (using primary or secondary research methods).

De Vere Hotels made the following comment about BDRC in its annual report: ‘the British Hotel Guest Survey is the most comprehensive of its kind … and tracks brand performance across a host of measures such as awareness, preferences and loyalty’. (Source: BDRC) Marketing research process A company can either carry out its own marketing research (this is called in-house) or contract out the marketing research to a specialist agency. Although marketing research agencies can appear to be more expensive, as specialists in their field they will have the expertise, experience, qualified staff, connections and appropriate equipment to carry out the research professionally.

Primary data Primary data consist of original information collected by an organization for a specific purpose. The data have not been published before. The organization conducting or commissioning the research determines the research objectives and research questions. The data are collected directly to provide answers to those questions. Primary research is more costly than secondary research. The advantages of primary research include the following: ᭹ ᭹ ᭹ The ability to frame the research questions to the needs of the organization Research is current and not dated The research is confidential to the commissioning organization.

Download PDF sample

Hospitality Marketing An Introduction by David Bowie, Francis Buttle


by Donald
4.2

Rated 4.93 of 5 – based on 10 votes