By Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Artinah, Saiful Bakhtiar, Mohd Hafiz, Mohd Hanafiah
Hospitality and Tourism - Synergizing creativity and innovation in examine comprises 116 authorised papers from the overseas Hospitality and Tourism Postgraduate convention 2013 (Shah Alam, Malaysia, 2-3 September 2013). The e-book provides developments and functional principles within the sector of hospitality and tourism, and is split into the sections below:- Hospitality and tourism administration- Hospitality and tourism advertising and marketing- present tendencies in hospitality & tourism- know-how, development and innovation in hospitality and tourism- eco-friendly hospitality and tour. Read more...
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Extra resources for Hospitality and Tourism: Synergizing Creativity and Innovation in Research
Ogaard, T. (2006). Do organizational practices matter for hotel industry employee’s jobs? A study of organizational practice archetypical configurations and job outcomes. International Journal of Hospitality Management, 25, 647–661. , & Radzi, S. (2009). An empirical investigation into the influences of psychological empowerment and overall job satisfaction on employee loyalty: The case of malaysian front office receptionists. Journal of Tourism, Hospitality and Culinary Arts, 3(1), 43–62. L. (2000).
Specific research objectives are to investigate: (1) the perceived benefits of tourism development; (2) the community’s responsible tourism practice and; (3) the relationship between perceived benefits and responsible tourism practices. The Pangkor Island community was surveyed usinga quantitative approach. Data was analyzed using descriptive and inferential analysis. The study shows that most of the respondents view their responsible tourism practices from multiple perspectives and benefits in economic, environmental and social-cultural influenced their practice intention.
Variables M 1 2 3 4 1. 2. 3. 4. 52** Sustainable development Environmental practices Energy supply Involvement in community project 5. Community involvement in quality of life 6. Hotel brand image 7. 01, Five-point Likert Scale. Table 2. Hierarchical regression of CSR activities and guest retention. Predictors Step 1: CSR activities Environment • Sustainable development • Environmental practices • Energy supply Community • Involvement in community project • Community involvement in quality of life R2 Adj.
Hospitality and Tourism: Synergizing Creativity and Innovation in Research by Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Artinah, Saiful Bakhtiar, Mohd Hafiz, Mohd Hanafiah