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By Melanie Smith, Laszlo Puczko

ISBN-10: 0080942032

ISBN-13: 9780080942032

ISBN-10: 0750683430

ISBN-13: 9780750683432

Healthiness and wellbeing Tourism takes an cutting edge examine this swiftly becoming region of modern-day thriving tourism undefined. This e-book examines the diversity of motivations that force this varied region of holiday makers, the goods which are being constructed to fulfill their wishes and the administration implications of those developments.A wide variety of overseas case stories illustrate the a number of facets of the and new and rising traits together with spas, clinical well being, life-coaching, meditation, gala's, pilgrimage and yoga retreats. The authors additionally review advertising and promotional thoughts and examine operational and administration concerns within the context of future health and wellbeing tourism.This textual content features a variety of gains to enhance thought for complicated scholars of hospitality, rest and tourism and similar disciplines. . An advent to the subject, via attention of the background, origins and scope of this zone and the way it suits with ultra-modern overseas tourism and rest industry.. foreign case stories to demonstrate the character and scope of the health and wellbeing and well being tourism product, from resort spas in Asia, to clinical tourism in South Africa to New Age gala's in New Zealand.. dialogue of the motivations and profiles of the well being vacationer and the way to targetdifferent segments and deal with call for.

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The use of language is considered to be especially important when creating a unique or distinctive image, yet many destinations or sites seem to revert to standardized or clichéd expressions. This means that customers are not always able to distinguish between companies and products. However, this makes those organizations which do this well really stand out. Several examples of good practice are therefore given. Finally, the chapter looks briefly at tour operations, distribution, and pricing. 13 Health and Wellness Tourism Chapter Eleven – Product development This chapter starts with an overview of the globalization of health tourism analysing the extent to which product development is becoming standardized with the same facilities and services available all over the world.

Kneipp’s legacy continues in healing traditions today, especially in the German ‘kur ’ (or cure) system, with the national health programme sometimes paying for stays in a Kneipp Kurhaus if prescribed by a doctor. This represents an early form of holistic or integrated wellness, which is preventative as well as curative. Middle East and North Africa Arabian medicine was originally influenced by that of Greeks and Romans, however by the Dark Ages in Europe, medical developments in Arabia were far superior and even today, the Middle East is one of the major growth regions for medical tourism.

This is part of a hotel chain in Asia with similar hotels in Penang and Bangkok. The philosophy of design and development are based on Chinese concepts of CHI energy flows, Yin and 18 Introduction Yang, and the five elements. The signature therapies are based on these principles, as well as some healing traditions from the Himalayas. This case study exemplifies the increasing use of ancient and indigenous traditions in regional and global chain hotels, and the desire to give a local or regional flavour to international tourism facilities.

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Health and Wellness Tourism by Melanie Smith, Laszlo Puczko

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