By William Germano
On the grounds that 2001 William Germano’s Getting It released has helped hundreds of thousands of students advance a compelling ebook concept, locate the correct educational writer, overview a freelance, deal with the evaluation method, and, eventually, end up released authors.But much has replaced some time past seven years. With the publishing international either extra aggressive and extra confusing—especially given the elevated availability of digital resources—this moment variation of Germano’s best-selling consultant has arrived at simply the precise second. As he writes in a brand new bankruptcy, the “via electronica” now touches each element of writing and publishing. And even supposing students now examine, write, and achieve tenure in a electronic global, they have to proceed to make sure that their paintings meets the necessities in their associations and the wishes in their readers. Germano, a veteran editor with event in either the collage press and advertisement worlds, is familiar with this viewers. This moment version will educate readers how one can take into consideration, describe, and pitch their manuscripts ahead of they put up them. They’ll become aware of the finer issues of publishing etiquette, together with how one can procedure a hectic editor and the way to paintings with different publishing pros on concerns of layout, advertising, and exposure. In a brand new afterword, they’ll additionally locate invaluable suggestion on what they can—and must—do to advertise their work. A precise insider’s advisor to educational publishing, the second one version of having It released may help authors comprehend what to anticipate from the publishing procedure, from manuscript to complete ebook and past. (20080307)
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Additional info for Getting It Published, 2nd Edition: A Guide for Scholars and Anyone Else Serious about Serious Books (Chicago Guides to Writing, Editing, and Publishing)
An editor will need to make a case that the book ﬁlls a market need. And to do that, the publishing house will look carefully at what’s out there. Is the competition a recent publication? Does it have similar scope? Is it widely available? Sometimes a book that should be competition isn’t (it’s poorly marketed) or a book that shouldn’t be is (it’s not very good, but the author is established and dominates the ﬁeld). Budgeting a title. Editorial, marketing, and production expertise will each contribute to the creation of a budget for a book.
A scholarly author has something else: she has a ﬁeld. Whether you are a ﬁrst-time author in sociology or 16 :: ch a p ter t wo a senior scholar in the discipline, as a member of the academy you are writing within a deﬁned arena, and that will make it possible for your publisher to promote your work. In other words, the parts of a scholarly author’s network—colleagues, institution, and discipline—are key elements in the promotion of the book. It is fair to say that in the world of academic publishing an independent scholar, or anyone writing serious nonﬁction outside the university, may in at least this regard be at a disadvantage.
On the other hand, if you’re not famous yet, your publisher may insist that your book’s title explain what the book’s about. One way to think about your title is to return to one of the themes of this book: is the work you are writing destined to be an obligation or a pleasure? Something a reader will need to study with care? Then it’s scholarly nonﬁction. Or will it be a source of delight? An entertainment? A thumping good read? If you can answer yes, it’s trade nonﬁction. The kind of title you attach to your work says a lot about how you perceive the book’s intentions.
Getting It Published, 2nd Edition: A Guide for Scholars and Anyone Else Serious about Serious Books (Chicago Guides to Writing, Editing, and Publishing) by William Germano