By by Bjorn Johansson.
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Additional resources for Deciding on using Application Service Provision in SMEs
The importance of the framing of the questions is something that has been emphasised. Among others, Kylén (1994) and Czajka & Blair (1996) emphasise this as one of the most important things to do when developing a questionnaire. A pretest consisting of several steps was conducted. The first was to have the questionnaire tested by colleagues at the Informatics department, but also at the department of Entrepreneurship, Marketing and Management (EMM) and the Economics department, all at Jönköping International Business School (JIBS).
This possibility you have in an interview situation. This assumption is also emphasised by Alvesson & Deetz (2000), who claim that the context in which the interview is made is very important. Another reason for choosing interviews as the main way of collecting data is that decisions about using the ASP concept are made by humans. Humans are part of a social reality and are influenced by their surroundings. They have their intersubjective ideas and various factors could have influenced them when they made the decision.
168) writes: “The key issue in selecting and making decisions about the appropriate unit of analysis is to decide what it is you want to be able to say something about at the end of the study” 29 Deciding on Using Application Service Provision in SMEs The unit of analysis in my research questions is the ASP phenomenon. This could be broken down into ASPs as providers and SMEs as customers. The SMEs unit could then be broken down further into decision-makers and decisionmaking processes. However, in the research there is no interest in saying anything about the decision-makers as such, instead it is the decisions and the decision-making processes that are of interest.
Deciding on using Application Service Provision in SMEs by by Bjorn Johansson.