By P. McIntyre
Phillip McIntyre presents the newest scholarly learn into creativity and creative practice. The book provides insights to media practitioners and coverage execs, taking a look at tv, radio, movie, journalism, images, renowned tune and new media when it comes to psychology, sociology and cultural reports.
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Additional resources for Creativity and Cultural Production: Issues for Media Practice
304). This conclusion is supported by a wealth of research detail where Simonton variously examines the socio-cultural context of individual creativity (1975), the causal relationship between war and scientiﬁc discovery (1976), techno-scientiﬁc activity and war (1980), and individual genius and cultural conﬁgurations (1996). Working across the grain of psychology Simonton also suggests: Psychologists have tended to view creativity as an individual-level phenomenon. That is, they have tended to concentrate on the cognitive processes, personality traits, and developmental antecedents Creativity and the Social 47 associated with individual creators.
The right hemisphere, according to Sperry, seems to be: holistic and unitary rather than analytic and fragmentary, and orientational more than focal, and to involve concrete perceptual insight rather than abstract, symbolic, sequential reasoning. , physiological] way the essential right-left characteristics. (1974, p. 11) The general understanding of this approach, taken to be true by the study’s popularisation, is that certain behavioural patterns may emerge dependent on which side of the brain is physically dominant.
But there are other factors to consider. For example, low levels of the neurotransmitter, dopamine, in the frontal lobe of the brain may result in a poor working memory, but higher levels of dopamine are ‘thought to produce feelings of bliss. It’s sometimes referred to as the pleasure chemical’ (Suzuki 1994). Once again, bliss may be experienced as a result of sensory deprivation. The fasting associated with the more ascetic sides of Hindu religion in India, for example, often leads to states of bliss indicating the biological connection between this activity and levels of dopamine in their practitioners.
Creativity and Cultural Production: Issues for Media Practice by P. McIntyre