By Robert Maitland, Brent W. Ritchie
Capital urban prestige draws and drives tourism by means of bettering a citys entice the vacationer and its foreign status. With a spotlight on urban tourism issues, this booklet examines matters together with the identification of a urban in a tourism context and useful issues equivalent to selling town as a product. by means of interpreting vacationer actions in nationwide capitals, the e-book addresses matters in capital urban improvement as vacationer locations with a vast, overseas strategy and case reviews on significant vacationer towns.
Read or Download City tourism: national capital perspectives PDF
Similar travel & tourism books
The goals of the convention have been to benefit extra concerning the features and dynamics of the innovation method in tourism; to deepen mutual figuring out into present practices of the and methods of governments aiming to augment innovation and co-operation procedures in tourism (innovation within the box of product and advertising, how you can rejuvenate the offer); and to replace perspectives on regulations and projects to install position to advertise innovation within the tourism undefined.
Here's an informative evaluate of financial psychology as utilized to the examine of go back and forth and tourism. financial psychology presents facts in regards to the habit of shoppers that's instrumental for the improvement of monetary conception in addition to for advertising, client coverage, and learn on trip and tourism.
Find out how to stay away from criminal legal responsibility and forestall expensive litigationYou're notified that your eating place is being sued: what if you happen to do? A visitor is choking on your restaurant's eating room: are you required to aid? If the help motives extra damage, who's in charge? Your franchiser calls for to work out day-by-day receipt totals: are you able to say no?
Masking key parts in advertising and advertising, this article specializes in the selling and merchandising of locations and venues focusing on the company convention and conference marketplace.
- Food and Beverage Management
- Tamime and Robinson's Yoghurt: Science and Technology
- Vacation decision making
- Volcano and Geothermal Tourism: Sustainable Geo-Resources for Leisure and Recreation
- The Tourist Gaze
- Specs: The Foodservice and Purchasing Specification Manual
Extra info for City tourism: national capital perspectives
Inevitably there are overlaps, and precisely what goes where is debatable, but we feel this helps bring systematic enquiry in a field where the limited amount of research has been largely confined to case studies, lacking wider comparability and applicability. 1, which also shows how it provides an analytical structure to the book. Different chapters focus on particular themes and their main focus is shown in bold in the matrix. But they also inform other elements and where these are a strong part of the contribution; this is also shown in plain type.
Skinner, H. (2008) The emergence and development of place marketing’s confused identity. Journal of Marketing Management 24(9–10), 915–928. Skinner, H. and Kubacki, K. (2007) Unravelling the complex relationship between nationhood, cultural identity and place branding. Place Branding and Public Diplomacy 3(4), 305–316. , Bamossy, G. and Askegaard, S. (1999) Consumer Behaviour: A European Perspective. Prentice-Hall, Englewood Cliffs, New Jersey. , Cornelius, N. and KillingbeckWiddup, A. (2007) Urban corridors and the lost city: overcoming negative perceptions to reposition city brands.
2004) The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product & Brand Management 13(1), 6–14. Hannan, P. (1999) The Welsh Illusion. Poetry Wales Press Ltd, Bridgend, UK. -J. (2007) Editorial: pile ‘em high, sell ‘em cheap? Regions 268 (Winter), p. 3. Kotler, P. and Gertner, D. (2002) Country as brand, products, and beyond: a place mar- keting and brand management perspective. Journal of Brand Management 9(4–5), 249–261. J. V. (1998) Pathways to success: contrasting roles in public sector business development for the tourism industries – a comparison of Glasgow and Dublin.
City tourism: national capital perspectives by Robert Maitland, Brent W. Ritchie