Read e-book online City tourism: national capital perspectives PDF

By Robert Maitland, Brent W. Ritchie

ISBN-10: 1845935462

ISBN-13: 9781845935467

Capital urban prestige draws and drives tourism by means of bettering a citys entice the vacationer and its foreign status. With a spotlight on urban tourism issues, this booklet examines matters together with the identification of a urban in a tourism context and useful issues equivalent to selling town as a product. by means of interpreting vacationer actions in nationwide capitals, the e-book addresses matters in capital urban improvement as vacationer locations with a vast, overseas strategy and case reviews on significant vacationer towns.

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Inevitably there are overlaps, and precisely what goes where is debatable, but we feel this helps bring systematic enquiry in a field where the limited amount of research has been largely confined to case studies, lacking wider comparability and applicability. 1, which also shows how it provides an analytical structure to the book. Different chapters focus on particular themes and their main focus is shown in bold in the matrix. But they also inform other elements and where these are a strong part of the contribution; this is also shown in plain type.

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2004) The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product & Brand Management 13(1), 6–14. Hannan, P. (1999) The Welsh Illusion. Poetry Wales Press Ltd, Bridgend, UK. -J. (2007) Editorial: pile ‘em high, sell ‘em cheap? Regions 268 (Winter), p. 3. Kotler, P. and Gertner, D. (2002) Country as brand, products, and beyond: a place mar- keting and brand management perspective. Journal of Brand Management 9(4–5), 249–261. J. V. (1998) Pathways to success: contrasting roles in public sector business development for the tourism industries – a comparison of Glasgow and Dublin.

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City tourism: national capital perspectives by Robert Maitland, Brent W. Ritchie

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