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Taking a Sport Business Global List the lowest- and Since the 1990s, the question is no longer whether our businesses should go global. ” Why? Because as global. industries go global, they typically follow the dominant market player, and for the time being in sport, that is America. S. corporate sports currently appear to have a dominant position. 44 In 2011, the NFL expanded to offering two regular-season games in England. Likewise, the NHL draws a large percentage of its players from Europe. Sport businesses go global in six ways—by global sourcing, importing and exporting, licensing, contracting, engaging in joint ventures, and making direct investment.

List the lowest- and highest-risk ways to take a business global; ing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Plan explain the Controlling stakeholders’ approach to ethics; and ning Organizing6. Leading Planning Organizing Leading Controlling Planning Organizing Leading Con 7. discuss the four levels of social responsibility in business. Organizing Leading Controlling Planning Organiz trolling Planning Organizing Leading Controlling Planning ing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Plan ning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Con KeY TeRMS trolling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organiz ing Leading internal Controlling Planning Organizing Organizing Leading Controlling Plan environment customer valueLeading Controlling Planning joint venture ning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Co mission total quality management (TQM) direct investment ntrolling Planning Organizing Leading stakeholders externalControlling environment Planning Organizing ethics Leading Controlling Planning Organiz ing Leading systems Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Plan process international business stakeholders’ approach to ethics ning Organizing Leading Controllingmultinational Planningcorporation Organizing Leading Controlling Planning Organizing Leading Con structure (MNC) social responsibility trolling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organiz quality global sourcing ing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Plan ning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Con trolling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organiz ing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Plan ning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Con trolling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organiz Globalization, Ethics, and Social Responsibility 27 lanning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leadng Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planning Orgaizing Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlng Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planning OrganizDeVeLOPiNg YOuR SKiLLS ng Leading Controlling Planning Organizing Leading Controlling Planning Organizing Leading Controlling Planing Organizing Leading Top-level Controlling Planning Organizing Leading Controlling Planningpractices Organizing Leading Conmanagers routinely analyze their company’s environment and management rolling Planning Organizing Leading Controlling Planning Organizing Leading Controlling and those of their competitors.

15 Accordingly, customer value is the benefits that customers obtain if they buy a product or service. From the viewpoint of TQM, customers aren’t buying only the product or service itself. 16 Value therefore motivates us to buy or not to buy products or services. When fans buy tickets to a New York Yankees versus Anaheim Angels game, they expect to watch a high-quality game because star players such as Alex Rodriguez and Derek Jeter will be playing for their teams. Sport organizations pay close attention to quality and value because these are what attract—and retain—fans and customers.

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Applied sport management skills by Robert Lussier, David Kimball


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